In a world where social media is constantly changing, it’s nice to have a platform that isn’t going anywhere and this article is all about Instagram visibility. Instagram has been around for over ten years and it’s only getting better with age. With new features being added all the time, it’s clear that Instagram is pulling out all the stops to compete with TikTok. And while they’re continuing to listen to user feedback, there are already multiple ways to be visible on the platform. Instagram visibility is easier than it ever has been. The platform has every medium you could want when it comes to getting visible.
Instagram Growth
Instagram has been steadily growing since it first launched in 2010 and shows no signs of slowing down. With over 1 billion monthly active users, Instagram is a powerful tool that businesses can use to reach new audiences. Here’s why I think Instagram is the best social media platform for entrepreneurs.
I love a platform that isn’t going to go down without a fight. They are pulling out all the stops to compete with TikTok while continuing to listen to user feedback. There are multiple ways to be visible on Instagram (hashtags, explore page, stories, etc.) and multiple ways to search what you want on Instagram. This makes it easier for users to find the content they’re looking for without getting distracted by other posts.
Instagram’s Visual Appeal
Another reason why I love Instagram is because of the visual appeal, which equals easier Instagram visibility. The platform is visually-based, which makes it more appealing than other social media platforms like Twitter or Facebook. With a focus on images and videos, Instagram is a feast for the eyes. And as someone who loves visual things, that’s definitely a plus in my book. And with the ability to share stories, businesses can easily connect with their audience in a more personal way.
This makes it easier to reach new people and grow your audience. And if you’re looking to strengthen the relationship with those that already follow you, Instagram Stories is the way to go. It’s the easiest platform to share stories on, and has the best story user experience in my opinion. Being able to add my own stickers to the platform, searchable by anyone, doesn’t hurt either.
One of the things I love about Instagram is that there are less user distractions. When I’m scrolling through my feed, I’m not bombarded with ads or pop-ups (like we tend to see on other platforms). I can see what I want to see without any interruptions. And when I do see an ad, it’s usually for something that I’m actually interested in. (and if there is an ad, it’s perfectly place vs. appearing like a distraction)
Visibility on Instagram
One of the best things about Instagram Visibility is that there are multiple ways for your content to be seen by those not following you. For example, you can use hashtags to make your content discoverable by anyone searching for that particular topic. You can also add Reels so that it appears in the explore tab. And if you’re really looking to reach a wider audience, you can always run a paid ad campaign.
Being visible on Instagram can result in leads, especially when you create content to position you as the expert. The more visible you are aka “Reels” the more opportunity you’re giving your audience to find you.
The 4 Ways You Can Gain Instagram Visibility using the platform
- Feed post, use your visual creative skills to grab your audience in with a photo or graphic. Be visually branded so they know who you are each time your content comes across their feed.
- Reels, hook them in from the start with a great hook!
- Live videos, talk with your audience and create them consistently
- And for your current followers…it’s all about stories, behind the scenes, this is your reality tv show to let them get to know you more. Create polls for interaction and more!
If you are in my world, Raving Fans teaches you exactly the content to use on this platform. So there’s no question…what do I post?
Instagram isn’t going anywhere…
If you’re looking for a social media platform that is here to stay, look no further than Instagram. With over 1 billion monthly active users, Instagram is a powerful tool that businesses can use to reach new audiences. So what are you waiting for? Start using Instagram today! Finally, the numbers DO NOT MATTER. I know this can be a hard pill to swallow for some people, but it’s true. The number of followers you have means nothing if they’re not engaged with your content. So don’t get caught up in comparing yourself to others or chasing after numbers that don’t mean anything.
Instead, focus on creating quality content that your audience will enjoy and engage with. Focus on the quality of your content and the strength of your relationships. And in my opinion, Instagram is the best platform for entrepreneurs who are looking to create quality value-based content and build strong relationships with their audience. Are you ready to go all in with the ‘Gram? I’ve got you in this program to teach you all the ins and outs, let’s deep dive into Instagram Visibility together!
